Lead-Gen SEO for AWS Consultancy

I need an SEO and lead generation specialist for a B2B technical consulting website.

The business provides AWS DevOps and SRE consulting for startups, SaaS teams, and SMBs across Canada and the US. The goal is not just more traffic, but more qualified discovery calls from companies that need help with AWS, EKS/Kubernetes, CI/CD, Terraform, observability, security baselines, cloud reliability, or cloud cost optimization.

For this first phase, I need:
- SEO audit of the current website
- Keyword research and keyword map for priority service pages
- On-page SEO recommendations for service pages
- Conversion recommendations to improve discovery-call enquiries
- Local/business trust signal recommendations for Ottawa, Canada, and US clients
- Content plan for AWS DevOps, SRE, Kubernetes, Terraform, observability, and cost optimization topics
- Recommendations for GA4 and Google Search Console tracking

Please include:
- Your recommended plan
- Timeline
- Fixed price or budget range
- Experience with B2B technical/service businesses
- Examples of SEO work that generated leads, not just traffic

If the first phase goes well, there may be ongoing work for content, implementation, backlink outreach, and lead generation.