Lead-Gen Meta Ads Home Services
Budget: $550 – $800 USD
My agency focuses on advertising for roofing, remodeling, and landscaping contractors across the United States, and we are looking for a Meta Ads specialist to help scale lead generation campaigns.
The role covers the entire campaign lifecycle—audience research, creative concepts, copy, split-testing, budget pacing, retargeting sequences, and continual optimisation using Meta Business Suite, Ads Manager, and, where helpful, the Conversions API. Existing client assets, landing pages, and tracking pixels are already in place; what’s needed now is disciplined daily management that keeps cost per lead low while volume scales.
Deliverables
• Campaign structure launched for roofing, remodeling, and landscaping niches
• Two ad variations per service line (static or short-form video) with compelling copy and CTA
• Weekly performance report detailing spend, CPL, and next-step recommendations
• End-of-month wrap-up with insights and data-driven adjustments for subsequent flights
Acceptance criteria: campaigns must be live within five business days of receiving access, maintain correct tracking, and hold CPL within targets we set during kickoff. All assets and data remain our property and are to be handed back in organised folders at project close.
The role covers the entire campaign lifecycle—audience research, creative concepts, copy, split-testing, budget pacing, retargeting sequences, and continual optimisation using Meta Business Suite, Ads Manager, and, where helpful, the Conversions API. Existing client assets, landing pages, and tracking pixels are already in place; what’s needed now is disciplined daily management that keeps cost per lead low while volume scales.
Deliverables
• Campaign structure launched for roofing, remodeling, and landscaping niches
• Two ad variations per service line (static or short-form video) with compelling copy and CTA
• Weekly performance report detailing spend, CPL, and next-step recommendations
• End-of-month wrap-up with insights and data-driven adjustments for subsequent flights
Acceptance criteria: campaigns must be live within five business days of receiving access, maintain correct tracking, and hold CPL within targets we set during kickoff. All assets and data remain our property and are to be handed back in organised folders at project close.