Lead-Gen Email Marketing Campaign

I need a marketer who can take full ownership of an email-driven lead-generation campaign aimed at the United States market. The objective is simple and measurable: produce a steady flow of qualified leads that my sales team can contact.

Here is what the engagement looks like from my side:

• Strategy & Audience: I’ll share buyer personas and rough lists; you refine segmentation, recommend list-building tactics, and map out the nurture journey.
• Creative & Build-out: You craft subject lines, copy, and mobile-friendly templates, set up the automation sequence, and make sure every send complies with CAN-SPAM. I’m open to whatever platform you prefer—HubSpot, Mailchimp, Klaviyo, or a similar tool—as long as reporting is transparent.
• Testing & Optimisation: Run A/B tests on copy, timing, and CTAs, then adjust in real time to improve open, click-through, and conversion rates.
• Reporting: Weekly dashboards highlighting new leads generated, key funnel metrics, and actionable insights.

Acceptance criteria: campaign running live to a US list, tracking in place, and first batch of leads delivered to my CRM with source attribution.

If this sounds like your wheelhouse, tell me about a recent US-focused email funnel you built and the lead volume or conversion lift you achieved.