Lead-Gen Consumer Campaign

I’m ready to roll out a results-driven marketing campaign aimed squarely at generating high-quality leads from a B2C audience. What I need is both the strategic blueprint and the hands-on execution that will move prospects smoothly from first touch to opt-in.

The channels in play are:
• Social media
• Email marketing
• Content marketing (blogs, articles)

You’ll start by refining my customer personas and mapping the funnel, then craft creative assets—posts and ads for platforms such as Facebook, Instagram, and TikTok; engaging email sequences in a tool like Mailchimp or Klaviyo; and blog or article content optimised for SEO. After that comes scheduling, A/B testing, and proactive optimisation, with concise weekly reports showing lead volume, CPL, and key engagement metrics.

At the end, I expect a packaged set of all assets, the performance data, and a clear set of next-step recommendations so the momentum continues after this campaign concludes.