Lead-Focused Social Media Marketing
Budget: £20 – £250 GBP
I need a skilled marketer to run a lead-generation campaign on Facebook, Instagram, and LinkedIn aimed at broad, consumer-level audiences for my solar pv and renewable energy business. The work spans everything from shaping the message to optimising the funnel:
• Strategy & planning – map out a 30-day content and ad calendar that aligns with platform best practices and feeds one central lead-capture path.
• Creative production – design scroll-stopping visuals, short-form video, and copy tailored to each channel’s tone while keeping a consistent brand voice.
• Campaign build & management – set up targeting, tracking pixels, and A/B tests; monitor daily and tweak budgets, bids, and creative for best CPL.
• Reporting – deliver weekly insights on reach, engagement, and, most importantly, qualified leads, with clear next-step recommendations.
My priority is measurable lead volume, not vanity metrics. If performance proves strong, I’m open to extending the same framework to WhatsApp broadcasts later.
• Strategy & planning – map out a 30-day content and ad calendar that aligns with platform best practices and feeds one central lead-capture path.
• Creative production – design scroll-stopping visuals, short-form video, and copy tailored to each channel’s tone while keeping a consistent brand voice.
• Campaign build & management – set up targeting, tracking pixels, and A/B tests; monitor daily and tweak budgets, bids, and creative for best CPL.
• Reporting – deliver weekly insights on reach, engagement, and, most importantly, qualified leads, with clear next-step recommendations.
My priority is measurable lead volume, not vanity metrics. If performance proves strong, I’m open to extending the same framework to WhatsApp broadcasts later.