Home Care Lead Generation Marketer
Budget: $2 – $8 USD
I run a growing home-care agency and need an experienced, highly organized marketer who can turn strategic ideas into a steady flow of qualified leads. My top priority is measurable lead generation, not vanity metrics, so every initiative you propose must be tied to inquiries, calls, and booked assessments.
Here’s how I envision the work:
• Social media campaigns on Facebook, Instagram, LinkedIn, and TikTok that speak directly to family decision-makers and referral partners. I’m looking for a full content cycle planning, creative, scheduling, community management, and performance reporting.
• Email marketing that nurtures prospects through well-timed sequences, plus segmented newsletters that keep referral sources engaged. I use simple tools now; I’m open to migrating if you can justify the switch.
• Content marketing blogs, articles, and short videos positioning us as the trusted authority on in-home care while boosting SEO and feeding our social/email channels.
• Outreach to complementary local businesses (hospitals, rehab centers, senior communities, etc.) by phone or email to secure partnerships and direct referrals.
Acceptance criteria: a 90-day marketing plan within the first week, weekly KPI reports centered on lead volume and conversion cost, and a documented workflow so campaigns can scale.
If you’ve successfully driven leads for healthcare, senior services, or similarly regulated industries and can juggle multiple channels without letting details slip, I’d love to see examples of your best work and a quick outline of how you would hit the ground running.
Here’s how I envision the work:
• Social media campaigns on Facebook, Instagram, LinkedIn, and TikTok that speak directly to family decision-makers and referral partners. I’m looking for a full content cycle planning, creative, scheduling, community management, and performance reporting.
• Email marketing that nurtures prospects through well-timed sequences, plus segmented newsletters that keep referral sources engaged. I use simple tools now; I’m open to migrating if you can justify the switch.
• Content marketing blogs, articles, and short videos positioning us as the trusted authority on in-home care while boosting SEO and feeding our social/email channels.
• Outreach to complementary local businesses (hospitals, rehab centers, senior communities, etc.) by phone or email to secure partnerships and direct referrals.
Acceptance criteria: a 90-day marketing plan within the first week, weekly KPI reports centered on lead volume and conversion cost, and a documented workflow so campaigns can scale.
If you’ve successfully driven leads for healthcare, senior services, or similarly regulated industries and can juggle multiple channels without letting details slip, I’d love to see examples of your best work and a quick outline of how you would hit the ground running.