High-Ticket Lead Generation Specialist — Meta Ads + Application Funnel Build (GoHighLevel)
Budget: $250 – $750 USD
About us
We're an established education and coaching business in the vending-machine industry, doing $800K-$1M/year. We sell a high-ticket program ($8,800, with a $3,500 entry tier) and close primarily by phone. We've been profitable for years and spend $5,000-$11,000/month on Meta ads.
The problem
For roughly the past two years, our Meta lead quality has steadily declined. We run native instant lead forms, and they now produce high volumes of low-intent leads — most can't afford the program or qualify for financing. About 90% of our revenue currently comes from existing customers, which tells us the product works but our cold-acquisition engine is broken. We don't need more leads. We need fewer, higher-quality, capital-ready leads. We're done with native lead forms and want to move to a site-based application funnel where our team calls qualified applicants instantly.
The project
Build and launch a high-ticket application funnel and rebuild our Meta campaigns to optimize for qualified applicants instead of lead volume. Specifically:
Landing page on our domain: messaging that signals a real business requiring real investment, customer proof, and a single "apply" CTA (no forced video).
Multi-step application form with qualifying questions (available capital, timeline to start, a short "why," and contact info with phone required).
Confirmation page setting the expectation that we'll call within minutes.
Automation on submit: instantly notify our sales team and auto-text qualified applicants that a call is coming; route unqualified applicants to a "not a fit right now" page plus a nurture sequence.
Tracking: install the Meta pixel + Conversions API across the funnel, firing events for application started, application completed, qualified, and purchase.
Campaign rebuild: optimize for "application completed," separate prospecting from retargeting, build a warm-audience retargeting campaign, and build lookalikes from our buyer list (not form-fills).
Reporting: a dashboard tracking CPL, cost per completed application, cost per qualified lead, and cost per sale.
Who we're looking for
Proven experience with high-ticket coaching, info, or service offers — not e-commerce volume buying.
Comfortable building funnels and automations (GoHighLevel preferred) and running Meta site-conversion campaigns with the Conversions API.
Understands optimizing for deep conversion events at lower volume, and works from a quality-over-volume mindset. If your pitch is "more leads / cheaper leads," you're not a fit.
What we'll provide
Our customer/buyer list for lookalikes, our definition of a qualified applicant, brand assets, and customer success stories for the landing page.
We're an established education and coaching business in the vending-machine industry, doing $800K-$1M/year. We sell a high-ticket program ($8,800, with a $3,500 entry tier) and close primarily by phone. We've been profitable for years and spend $5,000-$11,000/month on Meta ads.
The problem
For roughly the past two years, our Meta lead quality has steadily declined. We run native instant lead forms, and they now produce high volumes of low-intent leads — most can't afford the program or qualify for financing. About 90% of our revenue currently comes from existing customers, which tells us the product works but our cold-acquisition engine is broken. We don't need more leads. We need fewer, higher-quality, capital-ready leads. We're done with native lead forms and want to move to a site-based application funnel where our team calls qualified applicants instantly.
The project
Build and launch a high-ticket application funnel and rebuild our Meta campaigns to optimize for qualified applicants instead of lead volume. Specifically:
Landing page on our domain: messaging that signals a real business requiring real investment, customer proof, and a single "apply" CTA (no forced video).
Multi-step application form with qualifying questions (available capital, timeline to start, a short "why," and contact info with phone required).
Confirmation page setting the expectation that we'll call within minutes.
Automation on submit: instantly notify our sales team and auto-text qualified applicants that a call is coming; route unqualified applicants to a "not a fit right now" page plus a nurture sequence.
Tracking: install the Meta pixel + Conversions API across the funnel, firing events for application started, application completed, qualified, and purchase.
Campaign rebuild: optimize for "application completed," separate prospecting from retargeting, build a warm-audience retargeting campaign, and build lookalikes from our buyer list (not form-fills).
Reporting: a dashboard tracking CPL, cost per completed application, cost per qualified lead, and cost per sale.
Who we're looking for
Proven experience with high-ticket coaching, info, or service offers — not e-commerce volume buying.
Comfortable building funnels and automations (GoHighLevel preferred) and running Meta site-conversion campaigns with the Conversions API.
Understands optimizing for deep conversion events at lower volume, and works from a quality-over-volume mindset. If your pitch is "more leads / cheaper leads," you're not a fit.
What we'll provide
Our customer/buyer list for lookalikes, our definition of a qualified applicant, brand assets, and customer success stories for the landing page.