High-Converting Lead Generation Funnel Development and CRM Integration

I run a startup (CITTA – My Mental Health Project Pty Ltd) providing trauma-informed telehealth services across Australia. Our current website is www.ndis-citta.au
We need to convert it into a high-converting lead generation funnel integrated with our CRM (Iinsight).

Key Requirement is Our service supports multiple payment pathways, including:
NDIS
Private Pay
WorkCover
TAC (VIC)
DVA
Private Health Insurance
Employer / EAP

The website must Capture and identify the user’s funding/payment type
Route them through an appropriate intake flow
Pass this data into the CRM (Iinsight)
and our email needs to get notified and the user should receive a confirmation email with some information including an explainer video.

Scope:
Redesign homepage into a conversion-focused landing page
Integrate Iinsight intake form link
Set up:
Google Analytics (GA4)
Meta Pixel
Google Ads tracking
Basic SEO optimisation
Create 1–2 landing pages for different user types (e.g. NDIS vs Private)
Build thank-you page
Improve CTA placement and user journey

we are Looking for Someone experienced in:

Lead generation funnels
Conversion optimisation
CRM integration
Multi-path user journeys
Analytics & tracking

Timeline: 2–4 weeks

Please share:
Similar funnel-based websites you’ve built
Experience with CRM + tracking
How you design multi-path funnels

Note

We are building the growth engine of a start-up, so we’re looking for someone who understands both conversion and system design.