Generate Industrious Leads within Lake Charles

Goal: Build 300 qualified, local, repeat-buyer leads for industrial hose sales
Territory: 50-mile radius of Lake Charles, LA
Target: Small–mid industrial companies, refinery turnaround contractors, rental companies

FINAL LEAD DELIVERABLE (NON-NEGOTIABLE)

Each lead must include:

Company Name

Category (from list below)

City + State

Phone Number

Website

Location Type (Local / Branch / Field Office)

Decision Maker Title (Purchasing, Ops, Maintenance, Yard Manager, etc.)

Notes (why they use hoses / equipment type)

Format: Excel / Google Sheets (one row per company)

CATEGORY STRUCTURE (DO NOT MIX)
CATEGORY 1: SMALL–MID INDUSTRIAL COMPANIES (120 Leads)
Definition:

10–300 employees

Physical operations

Uses fluids, air, steam, hydraulics, chemicals

Sub-Categories:

Chemical processors

Fabrication shops

Industrial manufacturers

Food & beverage plants

Marine / dock operators

How to Find:

Search terms:

“industrial company” Lake Charles LA
“manufacturing plant” Sulphur LA
“chemical processing” Westlake LA
“fabrication shop” Lake Charles
“marine services” Lake Charles

Filters:

Must have physical facility
Exclude office-only companies
Exclude distributors unless they operate equipment

Decision Makers to Identify:

Maintenance Manager

Operations Manager

Plant Manager

Purchasing Manager

CATEGORY 2: REFINERY TURNAROUND & INDUSTRIAL CONTRACTORS (110 Leads)
Definition:

Companies that support refineries during shutdowns

Mechanical, piping, electrical, hydroblast, maintenance

Sub-Categories:

Mechanical contractors

Industrial maintenance

Scaffolding companies

Hydroblasting / industrial cleaning

Piping & welding contractors

How to Find:

Search terms:

“industrial maintenance contractor” Lake Charles
“refinery turnaround contractor” Louisiana
“plant services contractor” Sulphur LA
“industrial cleaning” Lake Charles
“hydroblasting services” Louisiana

Filters:

Must list refinery / plant work
Must have field crews
Exclude residential contractors

Decision Makers:

Operations Manager

Project Manager

Superintendent

Procurement / Purchasing

CATEGORY 3: RENTAL & SUPPORT COMPANIES (70 Leads)
Definition:

Companies renting or servicing equipment that uses hoses

Sub-Categories:

Heavy equipment rental

Pump & compressor rental

Pressure washer rental

Industrial tool rental

Oilfield rental services

How to Find:

Search terms:

“equipment rental” Lake Charles LA
“pump rental” Louisiana
“industrial rental” Sulphur LA
“oilfield rental services” Lake Charles

Filters:

Industrial focus
Exclude party / residential rentals

Decision Makers:

Branch Manager

Yard Manager

Fleet Manager

Purchasing

QUALIFICATION RULES (CRITICAL)

A lead is QUALIFIED only if:

Located within 50 miles

Operates equipment or field crews

Likely replaces hoses regularly

Has local decision-maker access

If unsure → discard

DATA CLEANUP PROCESS (MANDATORY)

VA must:

Remove duplicates

Remove HQ-only listings with no local ops

Standardize phone numbers

Ensure categories are correctly labeled

Leave notes if decision maker name isn’t found

PRIORITY TAGGING (OPTIONAL BUT STRONG)

Add a column: Priority

High = Turnaround / refinery support

Medium = Industrial ops

Low = Rental / indirect buyers

FINAL OUTPUT EXPECTATION

You should end up with:

300 clean, call-ready leads

Clearly segmented

Easy to hand to a sales manager

Easy to dial or assign later