Full-Service Meta Ads Lead Generation
Budget: ₹1,500 – ₹12,500 INR
I’m gearing up for a serious lead-generation push and need one seasoned Meta Ads specialist to take full ownership of everything from strategy through scale on both Facebook and Instagram.
Here’s what I expect you to handle, end-to-end:
• Build and configure the entire account structure, including pixel installation, conversion API, event mapping, and domain verification.
• Design a multi-step funnel—awareness, traffic, conversion, and retargeting—so every cold prospect is guided toward becoming a qualified lead.
• Shape the creative strategy (Reels, UGC, static images, carousels) by writing thumb-stopping ad copy, briefing designers or editing assets yourself, and testing angles quickly.
• Research audiences, craft lookalikes, and refresh segments continuously to keep cost-per-lead low while scaling spend sustainably.
• Optimise campaigns daily: budget shifts, bid caps, creative swaps, and placement tweaks until the numbers prove we’ve found winners.
• Retarget website visitors, video viewers, and abandoned carts with personalised sequences.
• Track ROAS, CPL, and downstream metrics in real time, then summarise insights in concise weekly reports that highlight what to scale, pause, or iterate.
• Map out month-by-month budget allocations so growth never outpaces data.
Acceptance criteria
1. Pixel fires correctly and verifies on Meta Events Manager.
2. Funnel stages are live with distinct objectives and KPIs.
3. Daily optimisation logs shared in our workspace.
4. Weekly report shows cost-per-lead trajectory and next-step actions.
5. Positive ROAS within the agreed learning period, followed by scalable budget recommendations.
If you have case studies proving you can drive qualified leads at scale, let’s talk and get this campaign live.
Here’s what I expect you to handle, end-to-end:
• Build and configure the entire account structure, including pixel installation, conversion API, event mapping, and domain verification.
• Design a multi-step funnel—awareness, traffic, conversion, and retargeting—so every cold prospect is guided toward becoming a qualified lead.
• Shape the creative strategy (Reels, UGC, static images, carousels) by writing thumb-stopping ad copy, briefing designers or editing assets yourself, and testing angles quickly.
• Research audiences, craft lookalikes, and refresh segments continuously to keep cost-per-lead low while scaling spend sustainably.
• Optimise campaigns daily: budget shifts, bid caps, creative swaps, and placement tweaks until the numbers prove we’ve found winners.
• Retarget website visitors, video viewers, and abandoned carts with personalised sequences.
• Track ROAS, CPL, and downstream metrics in real time, then summarise insights in concise weekly reports that highlight what to scale, pause, or iterate.
• Map out month-by-month budget allocations so growth never outpaces data.
Acceptance criteria
1. Pixel fires correctly and verifies on Meta Events Manager.
2. Funnel stages are live with distinct objectives and KPIs.
3. Daily optimisation logs shared in our workspace.
4. Weekly report shows cost-per-lead trajectory and next-step actions.
5. Positive ROAS within the agreed learning period, followed by scalable budget recommendations.
If you have case studies proving you can drive qualified leads at scale, let’s talk and get this campaign live.