Freelancer Needed: Meta Ads Specialist for Lead Generation (New Blinds & Curtains Brand)
Budget: $200 – $400 AUD
I’m launching a new brand specializing in blinds, curtains, and plantation shutters and want to ramp up consumer-focused lead generation on Facebook and Instagram. We’ve run a few initial campaigns, and now I need a specialist who can turn early performance insights into a steady stream of qualified leads.
Scope of Work:
Audit & Analysis: Review our existing pages and ad accounts, identify quick wins, fix structural issues, and leverage learnings from past ad performance (e.g., video vs image engagement, audience response patterns).
Content Planning: Build a content calendar with high-quality product images, installation shots, and short-form videos, optimized for each platform and informed by past engagement insights.
Campaign Execution: Launch conversion-focused campaigns via Meta Ads Manager, applying previous findings (top-performing creatives, audience segments, best-performing ad formats) while setting up pixel events, custom audiences, and lookalike segments.
Optimization: Weekly refinements of creative, copy, and targeting to increase lead volume and lower cost per lead (CPL), using A/B test learnings from prior campaigns.
Reporting: Provide concise reports highlighting key performance metrics, what’s driving conversions, and actionable next steps.
Success Criteria:
Measurable growth in qualified leads for our blinds, curtains, and shutters.
Sustainable CPL, improved from prior campaigns.
Campaign assets and insights that can be reused and scaled beyond the project.
If you can own the full funnel—from creative ideas to analytics dashboards—while leveraging past campaign insights for a new brand, let’s talk.
Scope of Work:
Audit & Analysis: Review our existing pages and ad accounts, identify quick wins, fix structural issues, and leverage learnings from past ad performance (e.g., video vs image engagement, audience response patterns).
Content Planning: Build a content calendar with high-quality product images, installation shots, and short-form videos, optimized for each platform and informed by past engagement insights.
Campaign Execution: Launch conversion-focused campaigns via Meta Ads Manager, applying previous findings (top-performing creatives, audience segments, best-performing ad formats) while setting up pixel events, custom audiences, and lookalike segments.
Optimization: Weekly refinements of creative, copy, and targeting to increase lead volume and lower cost per lead (CPL), using A/B test learnings from prior campaigns.
Reporting: Provide concise reports highlighting key performance metrics, what’s driving conversions, and actionable next steps.
Success Criteria:
Measurable growth in qualified leads for our blinds, curtains, and shutters.
Sustainable CPL, improved from prior campaigns.
Campaign assets and insights that can be reused and scaled beyond the project.
If you can own the full funnel—from creative ideas to analytics dashboards—while leveraging past campaign insights for a new brand, let’s talk.