Freelancer Digital Marketing consultant
Budget: ₹1,500 – ₹12,500 INR
Freelancer Digital Marketing specialist for edtech.
Project Overview
We are an emerging EdTech startup delivering instructor-led online training in Technology to Indian audiences. We're seeking an experienced Digital Marketing Consultant to build and execute our complete digital marketing strategy with a strong focus on ROI, conversion optimization, and cost-effective customer acquisition.
About Our Business
Training Domain: Technology (instructor-led online courses)
Target Market: India (Tier 1 & Tier 2 cities)
Target Audience:
Recent graduates and college students
Working professionals (1-4 years experience)
Current Stage: Building customer base and scaling webinar-to-course conversion funnel
Project Objectives
Primary Goals
Customer Acquisition: Build a robust customer base of paying students
Webinar Strategy: Design and execute webinar campaigns that drive course purchases
ROI Maximization: Achieve maximum return on ad spend (ROAS) across all digital channels
Conversion Optimization: Boost conversion rates at every stage of the funnel
Budget Efficiency: Minimize marketing costs while maximizing paying customer acquisition
Key Performance Indicators (KPIs)
Cost per acquisition (CPA) of paying customers
Return on ad spend (ROAS)
Webinar registration and attendance rates
Webinar-to-purchase conversion rate
Overall course enrollment conversion rate
Cost per lead (CPL)
Customer lifetime value (CLV)
Project Overview
We are an emerging EdTech startup delivering instructor-led online training in Technology to Indian audiences. We're seeking an experienced Digital Marketing Consultant to build and execute our complete digital marketing strategy with a strong focus on ROI, conversion optimization, and cost-effective customer acquisition.
About Our Business
Training Domain: Technology (instructor-led online courses)
Target Market: India (Tier 1 & Tier 2 cities)
Target Audience:
Recent graduates and college students
Working professionals (1-4 years experience)
Current Stage: Building customer base and scaling webinar-to-course conversion funnel
Project Objectives
Primary Goals
Customer Acquisition: Build a robust customer base of paying students
Webinar Strategy: Design and execute webinar campaigns that drive course purchases
ROI Maximization: Achieve maximum return on ad spend (ROAS) across all digital channels
Conversion Optimization: Boost conversion rates at every stage of the funnel
Budget Efficiency: Minimize marketing costs while maximizing paying customer acquisition
Key Performance Indicators (KPIs)
Cost per acquisition (CPA) of paying customers
Return on ad spend (ROAS)
Webinar registration and attendance rates
Webinar-to-purchase conversion rate
Overall course enrollment conversion rate
Cost per lead (CPL)
Customer lifetime value (CLV)