Freelance Meta Ads Specialist | Construction — Leads + Retargeting (Remote)

Role goal
Use Meta (Facebook/Instagram) to support lead generation via:
- retargeting (website visitors / engaged users)
- lead forms (where appropriate)
- social proof content (projects, reviews) that lifts conversion

Responsibilities
- Build campaign structure: prospecting + retargeting + creative testing
- Audience strategy: region-based targeting, interests, lookalikes, retargeting segments
- Creative testing plan: hooks, angles, formats (work with designer/video editor)
- Ensure Pixel/event logic is correct and coordinate measurement improvements
- Weekly optimization for CPL AND lead quality (not just cheap leads)
- Provide weekly reporting + next steps

Must-have requirements
- Proven Meta lead gen experience (local services preferred)
- Clear creative testing process (you can scale winners)
- Strong data interpretation and decision-making
- Must be able to read and speak English (team communication is in English)
- Must have a working microphone/headset for calls and online meetings

Nice to have
- Conversions API (CAPI) / server-side tracking experience
- Experience editing/briefing short UGC-style creatives

Start & workload
- Start: ASAP
- Workload: 6–12 hours/week

To apply (please include)
1) 2 Meta cases + results (CPL, volume, lead quality, learnings)
2) Example of your creative testing plan
3) Availability + rate