Freelance Marketing Strategist / Project Lead (Remote) — Construction Title: Freelance Marketing Strategist / Project Lead (Remote) | Lead Generation for Construction
Budget: €12 – €18 EUR
Freelance Marketing Strategist / Project Lead (Remote) | Lead Generation for Construction Companies
About us
We are a group of construction companies (local/regional service businesses). We are building a small remote marketing team that consistently generates online leads (quote requests, calls, WhatsApp messages, booked appointments). We’re looking for a hands-on strategist/project lead who can drive execution, coordinate the team, and deliver measurable results.
Role goal
Build and run a clear plan that turns marketing activities into qualified leads, while keeping the team aligned and moving fast.
Responsibilities
- Define marketing strategy per company: audience, offer, region, positioning, KPIs
- Create monthly/quarterly plans across SEO, ads, content, creative, landing pages
- Write clear briefs for SEO / Paid / Design / Copy
- Run weekly 30-min standups and keep everyone accountable to deliverables
- Quality control on outputs (ads, pages, content, tracking readiness)
- Weekly reporting: leads, CPL, conversion rates, learnings, next actions
- Coordinate with tracking specialist to ensure measurement is correct
Must-have requirements
- Proven experience in lead generation for local service businesses (construction/renovation is a plus)
- Strong project management and communication (ClickUp / Asana / Trello or similar)
- Outcome-driven (leads and revenue) — not vanity metrics
- Must be able to read and speak English (team communication is in English)
- Must have a working microphone/headset for calls and online meetings
Nice to have
- Experience positioning premium services (not just price-driven leads)
- CRO / landing page optimization experience
Start & workload
- Start: immediately / this week
- Workload: 5–10 hours/week (scalable)
To apply (please include)
1) 2 case studies with measurable results (leads/CPL/ROAS and learnings)
2) Your plan for the first 14 days (short bullet list)
3) Availability + hourly rate / retainer
About us
We are a group of construction companies (local/regional service businesses). We are building a small remote marketing team that consistently generates online leads (quote requests, calls, WhatsApp messages, booked appointments). We’re looking for a hands-on strategist/project lead who can drive execution, coordinate the team, and deliver measurable results.
Role goal
Build and run a clear plan that turns marketing activities into qualified leads, while keeping the team aligned and moving fast.
Responsibilities
- Define marketing strategy per company: audience, offer, region, positioning, KPIs
- Create monthly/quarterly plans across SEO, ads, content, creative, landing pages
- Write clear briefs for SEO / Paid / Design / Copy
- Run weekly 30-min standups and keep everyone accountable to deliverables
- Quality control on outputs (ads, pages, content, tracking readiness)
- Weekly reporting: leads, CPL, conversion rates, learnings, next actions
- Coordinate with tracking specialist to ensure measurement is correct
Must-have requirements
- Proven experience in lead generation for local service businesses (construction/renovation is a plus)
- Strong project management and communication (ClickUp / Asana / Trello or similar)
- Outcome-driven (leads and revenue) — not vanity metrics
- Must be able to read and speak English (team communication is in English)
- Must have a working microphone/headset for calls and online meetings
Nice to have
- Experience positioning premium services (not just price-driven leads)
- CRO / landing page optimization experience
Start & workload
- Start: immediately / this week
- Workload: 5–10 hours/week (scalable)
To apply (please include)
1) 2 case studies with measurable results (leads/CPL/ROAS and learnings)
2) Your plan for the first 14 days (short bullet list)
3) Availability + hourly rate / retainer