Freelance Google Ads Specialist (PPC) — Construction Lead Gen (Remote)
Budget: €12 – €18 EUR
Freelance Google Ads Specialist (PPC) — Construction Lead Gen (Remote)
Title: Freelance Google Ads Specialist (PPC) | Local Leads for Construction Companies (Remote)
Role goal
Launch and optimize Google Ads campaigns within 2–4 weeks that generate high-quality enquiries (calls, forms, WhatsApp, appointments).
Responsibilities
- Build and optimize Google Ads (Search is core; remarketing; Performance Max where appropriate)
- Keyword research and campaign structure by service + region
- Write strong ads with clear CTAs + use extensions (call, location, sitelinks, etc.)
- Weekly optimization: search terms, negatives, bidding strategy, budget allocation
- Monitor lead quality (reduce spam / low intent) and improve qualification
- Work closely with tracking support to ensure conversion tracking is correct
- Provide simple weekly reporting and action plan
Must-have requirements
- 3+ years proven Google Ads experience (local services strongly preferred)
- Structured testing mindset: hypothesis → test → learn → scale
- Comfortable managing lead-gen accounts (not just ecommerce)
- Must be able to read and speak English (team communication is in English)
- Must have a working microphone/headset for calls and online meetings
Nice to have
- Call tracking / offline conversion imports
- Landing page / CRO experience
Start & workload
- Start: ASAP
- Workload: 8–15 hours/week (depends on number of companies and ad spend)
To apply (please include)
1) 1–2 relevant Google Ads cases (local lead gen preferred)
2) Your core KPIs and how you track lead quality
3) Your rate + your availability this week
Title: Freelance Google Ads Specialist (PPC) | Local Leads for Construction Companies (Remote)
Role goal
Launch and optimize Google Ads campaigns within 2–4 weeks that generate high-quality enquiries (calls, forms, WhatsApp, appointments).
Responsibilities
- Build and optimize Google Ads (Search is core; remarketing; Performance Max where appropriate)
- Keyword research and campaign structure by service + region
- Write strong ads with clear CTAs + use extensions (call, location, sitelinks, etc.)
- Weekly optimization: search terms, negatives, bidding strategy, budget allocation
- Monitor lead quality (reduce spam / low intent) and improve qualification
- Work closely with tracking support to ensure conversion tracking is correct
- Provide simple weekly reporting and action plan
Must-have requirements
- 3+ years proven Google Ads experience (local services strongly preferred)
- Structured testing mindset: hypothesis → test → learn → scale
- Comfortable managing lead-gen accounts (not just ecommerce)
- Must be able to read and speak English (team communication is in English)
- Must have a working microphone/headset for calls and online meetings
Nice to have
- Call tracking / offline conversion imports
- Landing page / CRO experience
Start & workload
- Start: ASAP
- Workload: 8–15 hours/week (depends on number of companies and ad spend)
To apply (please include)
1) 1–2 relevant Google Ads cases (local lead gen preferred)
2) Your core KPIs and how you track lead quality
3) Your rate + your availability this week