Freelance Copywriter / Content Marketer (Remote) | Construction & Renovation Lead Gen
Budget: €12 – €18 EUR
Role goal
Write conversion-focused and SEO-aligned copy that turns visitors into enquiries: landing pages, service pages, project case studies, and ad copy.
Responsibilities
- Write/refresh service pages (service + region) with strong CTAs
- Create project case studies: before/after, process, timeline, materials, testimonial
- Support paid campaigns with high-performing ad copy and landing page messaging
- Produce SEO-aligned content (intent-driven structure, FAQs, internal links)
- Maintain a consistent, trustworthy tone of voice (craftsmanship, reliability, clarity)
Must-have requirements
- Proven copywriting experience for lead generation (local services is a plus)
- Strong persuasive writing and clear structure
- Able to interview stakeholders (optional) and translate technical details into benefits
- Must be able to read and speak English (team communication is in English)
- Must have a working microphone/headset for calls and online meetings
Nice to have
- Construction/technical writing experience
- CRO/landing page experience
Start & workload
- Start: ASAP
- Workload: 6–12 hours/week
To apply (please include)
1) 3 writing samples (service page + case study + landing/ad copy)
2) Your workflow (brief → outline → draft → feedback → final)
3) Rate (hourly or per deliverable) + availability
Write conversion-focused and SEO-aligned copy that turns visitors into enquiries: landing pages, service pages, project case studies, and ad copy.
Responsibilities
- Write/refresh service pages (service + region) with strong CTAs
- Create project case studies: before/after, process, timeline, materials, testimonial
- Support paid campaigns with high-performing ad copy and landing page messaging
- Produce SEO-aligned content (intent-driven structure, FAQs, internal links)
- Maintain a consistent, trustworthy tone of voice (craftsmanship, reliability, clarity)
Must-have requirements
- Proven copywriting experience for lead generation (local services is a plus)
- Strong persuasive writing and clear structure
- Able to interview stakeholders (optional) and translate technical details into benefits
- Must be able to read and speak English (team communication is in English)
- Must have a working microphone/headset for calls and online meetings
Nice to have
- Construction/technical writing experience
- CRO/landing page experience
Start & workload
- Start: ASAP
- Workload: 6–12 hours/week
To apply (please include)
1) 3 writing samples (service page + case study + landing/ad copy)
2) Your workflow (brief → outline → draft → feedback → final)
3) Rate (hourly or per deliverable) + availability