Facebook Lead-Gen Campaign for People on Medicare (US Healthcare Program)
Budget: $1,500 – $3,000 USD
I need a results-driven lead-generation campaign aimed at people 65+ in age in specific California Counties whose current insurance ends December 31st. The window is short — October through December — so I want the entire funnel live as of October 1. My top priority is to make the phone ring, but I also want clean contact-form submissions and a QR code that drops prospects straight onto my online calendar (Calendly) for a phone consultation.
Here’s what I’m looking for you to build and manage:
• Geotargeted ads or outreach that reach Medicare-aged residents in the counties I specify, highlight the loss of coverage, and present my agency as the solution.
• A landing page (or pages) with a straightforward contact form that is emailed to a specific email a my company.
• A (provided) scannable QR code leading directly to my Calendly (or similar) booking link so seniors — or caregivers— can lock in an a phone appointment with one of our experts on the spot.
• Ongoing optimization: daily budget tweaks, creative refreshes, and keyword or audience refinements to keep the cost per qualified lead low throughout the three-month run.
Acceptance criteria:
- Campaign is live and generating verifiable phone calls, form fills, and calendar bookings by October 1.
- Tracking dashboard or reports showing real-time volume and cost per lead for each channel.
- Facebook budget is $100 a day to start and will need someone who can be safely assigned admin rights to handle all functions of this 3 month campaign. I am paying a per month fee for your services (month by month). Please bid based on total 3 month project. Will pay monthly milestone payments for 3 months.
- Calls can be sent to me Monday through Friday between 9am and 5pm and form fills and calendar bookings 24/7. Will want campaign adjusted to optimize advertising dollars based on this.
If you have a proven record of turning ad spend into phone calls—particularly in insurance, healthcare, or senior markets—let’s move quickly. I’m ready to start immediately and will make myself available for fast approvals so we can hit the ground running.
Here’s what I’m looking for you to build and manage:
• Geotargeted ads or outreach that reach Medicare-aged residents in the counties I specify, highlight the loss of coverage, and present my agency as the solution.
• A landing page (or pages) with a straightforward contact form that is emailed to a specific email a my company.
• A (provided) scannable QR code leading directly to my Calendly (or similar) booking link so seniors — or caregivers— can lock in an a phone appointment with one of our experts on the spot.
• Ongoing optimization: daily budget tweaks, creative refreshes, and keyword or audience refinements to keep the cost per qualified lead low throughout the three-month run.
Acceptance criteria:
- Campaign is live and generating verifiable phone calls, form fills, and calendar bookings by October 1.
- Tracking dashboard or reports showing real-time volume and cost per lead for each channel.
- Facebook budget is $100 a day to start and will need someone who can be safely assigned admin rights to handle all functions of this 3 month campaign. I am paying a per month fee for your services (month by month). Please bid based on total 3 month project. Will pay monthly milestone payments for 3 months.
- Calls can be sent to me Monday through Friday between 9am and 5pm and form fills and calendar bookings 24/7. Will want campaign adjusted to optimize advertising dollars based on this.
If you have a proven record of turning ad spend into phone calls—particularly in insurance, healthcare, or senior markets—let’s move quickly. I’m ready to start immediately and will make myself available for fast approvals so we can hit the ground running.
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