Facebook Lead Campaign for Estate Law
Budget: $2 – $8 USD
I’m ready to ramp up lead generation for a local estate-planning firm and need a Facebook specialist to guide the entire process—from strategy to launch. The core goal is simple: bring qualified prospects into our funnel so we can book more consultations.
Scope of work
• Map out a concise Facebook marketing plan tailored to estate-planning services, defining audiences, creative angles and a practical ad-spend schedule.
• Design compelling image ads that spotlight our expertise in wills, trusts and probate, highlight the free consultation offer, and reassure prospects that we provide in-house payment plans so there’s no reason to postpone planning.
• Build the full campaign inside Ads Manager, including targeting, copy, creatives and conversion tracking.
• Launch, monitor and optimise for CPL and booked calls, with a short report after the first seven days so we can adjust budgets or audiences quickly.
I’ll supply branding assets, service details and any existing client testimonials. You’ll bring the Facebook know-how—audience research, ad copywriting, creative design and performance optimisation.
Deliverables will be accepted once the campaign is live, tracking pixels report conversions correctly, and initial performance metrics (impressions, clicks, leads) are documented.
Scope of work
• Map out a concise Facebook marketing plan tailored to estate-planning services, defining audiences, creative angles and a practical ad-spend schedule.
• Design compelling image ads that spotlight our expertise in wills, trusts and probate, highlight the free consultation offer, and reassure prospects that we provide in-house payment plans so there’s no reason to postpone planning.
• Build the full campaign inside Ads Manager, including targeting, copy, creatives and conversion tracking.
• Launch, monitor and optimise for CPL and booked calls, with a short report after the first seven days so we can adjust budgets or audiences quickly.
I’ll supply branding assets, service details and any existing client testimonials. You’ll bring the Facebook know-how—audience research, ad copywriting, creative design and performance optimisation.
Deliverables will be accepted once the campaign is live, tracking pixels report conversions correctly, and initial performance metrics (impressions, clicks, leads) are documented.