Facebook & Google Lead Generation Management

I run a professional-services business and need a steady stream of qualified leads. My Facebook presence and Google Ads account already exist, but they aren’t generating the volume or quality of enquiries I’m after. Your mission is to turn these platforms into a lead engine aimed at individual consumers rather than B2B niches.

You’ll take charge of the full funnel: audience research, creative and copy, campaign builds across Facebook, Instagram, Google Search and (when it makes sense) Display, plus continual optimisation. Clear, measurable outcomes matter to me, so you’ll set up proper conversion tracking with the Facebook pixel, GA4 and Google Tag Manager, create relevant custom events, and report on CPL, CTR, ROAS and any other metrics we agree on.

Campaign messaging must resonate with individuals who need my service, directing them to high-converting landing pages or instant-form leads. A/B testing, retargeting, keyword and negative-keyword tuning, and budget re-allocation should happen as part of your weekly workflow.

Deliverables
• Initial audit of existing Facebook & Google accounts
• Campaign strategy and launch plan tailored to individual consumers
• Ad creative and copy (static, video or carousel where appropriate)
• End-to-end conversion tracking set-up (pixel, GA4, Tag Manager)
• Weekly optimisation and transparent performance report
• Final month-end summary with recommendations for next steps

I’m ready to start as soon as you can show relevant results from similar lead-generation projects.