Expert Meta Ad Builder for Franchise Recruitment

Meta Ads Freelancer – Franchise Recruitment Campaign Setup (Australia)
Overview

I’m looking for an experienced Meta (Facebook & Instagram) advertising freelancer to build and hand over a complete lead generation campaign to recruit franchise enquiries.

This is a setup project initially, not ongoing management.

Business:
Jim’s Test & Tag

Location:
Melbourne South East, Victoria

Objective:
Generate qualified franchise enquiries (not service enquiries).
Scope of Work

Build and configure:

Campaign Setup
Meta Lead Generation campaign
Campaign structure and naming conventions
Audience creation
Retargeting audiences
Budget recommendations
Lead Capture
Meta Instant Lead Forms
Qualification questions
Thank-you screen
Lead notification setup

Creative Setup
Upload and configure supplied videos/images
Write ad copy and headlines
Recommend creative improvements
Tracking & Reporting
Lead tracking setup
Simple reporting dashboard
Explain KPIs to monitor
Handover
Written SOP (1–2 pages)
Loom walkthrough video (mandatory)
covering:
Campaign structure
Audience setup
Lead forms
Editing ads
Viewing results
Making simple updates

Assets Available
Existing franchise videos
Existing brochures/documents
Existing website
Existing brand assets
Existing messaging
Target Audience

People interested in:

Business ownership
Trade backgrounds
Career changes
Self-employment

Target region:
Melbourne South East

Success Criteria

Success will be measured by:
Qualified enquiries
Discovery calls booked
Cost per enquiry

Not measured by:
Followers
Reach
Impressions
Please Include In Your Proposal
Similar campaigns completed
Experience with franchise or lead generation campaigns
Setup price (fixed preferred)
Optional monthly management cost
Expected timeline
Example reporting/dashboard