Email Marketing & Lead Generation Manager (International eCommerce & Fashion Brands)
Budget: ₹12,500 – ₹37,500 INR
We are looking for an experienced **Email Marketing & Lead Generation Manager** to join our team and help scale our international eCommerce business.
**Please apply only if you have worked with international fashion, apparel, beauty, lifestyle, or eCommerce brands.** Applications without relevant international experience will not be considered.
Key Responsibilities
* Plan, create, and execute high-converting email marketing campaigns.
* Build and optimize automated email flows, including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, and Customer Retention flows.
* Manage and optimize campaigns using Klaviyo, Mailchimp, Omnisend, or similar email marketing platforms.
* Generate qualified leads through cold email outreach and email prospecting.
* Grow, clean, and segment email databases for improved campaign performance.
* Develop engaging email copy and coordinate with designers to create compelling email creatives.
* Conduct A/B testing on subject lines, email content, CTAs, and send times.
* Monitor campaign performance, including Open Rate, Click-Through Rate (CTR), Conversion Rate, Revenue, and ROI.
* Work closely with the Marketing and Creative teams to improve customer acquisition and retention.
### Requirements
* Minimum 3 years of experience in Email Marketing and Lead Generation.
* Mandatory experience working with **international fashion, apparel, beauty, lifestyle, or eCommerce brands**.
* Hands-on experience with Klaviyo, Mailchimp, Omnisend, HubSpot, or similar platforms.
* Strong understanding of customer lifecycle marketing and email automation.
* Experience with Shopify is highly preferred.
* Excellent English communication and copywriting skills.
* Strong analytical skills with the ability to optimize campaigns based on performance data.
Preferred Qualifications
* Experience with Shopify Plus brands.
* Experience managing email campaigns for US, UK, Canada, Europe, or Australian markets.
* Knowledge of customer retention strategies and conversion rate optimization.
To Apply, Please Include
* Links to the international brands you have worked with.
* Your role and responsibilities.
* The email marketing platforms you have used.
* Campaign performance metrics (Open Rate, CTR, Conversion Rate, Revenue Generated, etc.).
* Portfolio or case studies of successful email marketing campaigns.
* Your expected monthly salary or hourly rate.
* Your notice period and availability.
**Candidates with proven experience driving revenue and customer growth through email marketing for international eCommerce brands will be given preference.**
**Please apply only if you have worked with international fashion, apparel, beauty, lifestyle, or eCommerce brands.** Applications without relevant international experience will not be considered.
Key Responsibilities
* Plan, create, and execute high-converting email marketing campaigns.
* Build and optimize automated email flows, including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, and Customer Retention flows.
* Manage and optimize campaigns using Klaviyo, Mailchimp, Omnisend, or similar email marketing platforms.
* Generate qualified leads through cold email outreach and email prospecting.
* Grow, clean, and segment email databases for improved campaign performance.
* Develop engaging email copy and coordinate with designers to create compelling email creatives.
* Conduct A/B testing on subject lines, email content, CTAs, and send times.
* Monitor campaign performance, including Open Rate, Click-Through Rate (CTR), Conversion Rate, Revenue, and ROI.
* Work closely with the Marketing and Creative teams to improve customer acquisition and retention.
### Requirements
* Minimum 3 years of experience in Email Marketing and Lead Generation.
* Mandatory experience working with **international fashion, apparel, beauty, lifestyle, or eCommerce brands**.
* Hands-on experience with Klaviyo, Mailchimp, Omnisend, HubSpot, or similar platforms.
* Strong understanding of customer lifecycle marketing and email automation.
* Experience with Shopify is highly preferred.
* Excellent English communication and copywriting skills.
* Strong analytical skills with the ability to optimize campaigns based on performance data.
Preferred Qualifications
* Experience with Shopify Plus brands.
* Experience managing email campaigns for US, UK, Canada, Europe, or Australian markets.
* Knowledge of customer retention strategies and conversion rate optimization.
To Apply, Please Include
* Links to the international brands you have worked with.
* Your role and responsibilities.
* The email marketing platforms you have used.
* Campaign performance metrics (Open Rate, CTR, Conversion Rate, Revenue Generated, etc.).
* Portfolio or case studies of successful email marketing campaigns.
* Your expected monthly salary or hourly rate.
* Your notice period and availability.
**Candidates with proven experience driving revenue and customer growth through email marketing for international eCommerce brands will be given preference.**
Related categories:
Internet Marketing
Marketing
eCommerce
Email Marketing
Mailchimp
Customer Retention
Lead Generation
Klaviyo