Email Marketing Lead Generation Campaign

I’m ready to step up my digital marketing and focus squarely on generating qualified leads through an email-first approach. What I need is a complete, hands-on build of an email marketing engine: strategy, copy, design, automations and ongoing optimisation, all working together to bring new prospects into our pipeline.

Here’s what success looks like to me:
• A clear lead-gen strategy mapped to our buyer journey, with segments defined and goals for each stage.
• High-converting email sequences (welcome, nurture and re-engagement) written and designed in a tone that matches our brand.
• Technical setup inside the platform of your choice—list management, tagging, triggers, A/B testing and deliverability safeguards.
• Tracking and reporting dashboards that show open rates, click-throughs, conversions and cost per lead, so we can refine quickly.

Digital Marketing is the umbrella, but email is the core channel. I’m open to layering in SEO or PPC campaigns later if you can make the case and show how they’ll accelerate results.

When you reply, please share a concise outline of the workflow you follow, the tools you prefer (e.g., HubSpot, Mailchimp, Klaviyo) and one or two recent metrics-driven case studies. Let’s build a system that captures leads reliably and scales with our growth.