Domestic Cleaning Lead Generation Campaign

I run a domestic cleaning company and I’m ready to scale. The single, non-negotiable objective is to generate a steady flow of qualified residential leads that turn into bookings. I’m open to the exact mix of tactics—whether that’s highly targeted Facebook ads, an Instagram content funnel, local SEO landing pages, or a smart email nurture sequence—as long as the net result is more homeowners calling for quotes.

Here’s what success looks like to me:
• A clear strategy that pinpoints the best channels for our audience and budget
• Compelling creative assets (ad copy, visuals, landing pages) tailored to homeowners
• Campaign setup and daily/weekly optimisation to keep cost-per-lead low
• Transparent reporting: lead volume, cost per lead, and conversion rate, with recommendations on how to improve every cycle

You’ll have full access to our current branding guidelines, service area details, and any existing customer insights we’ve gathered. If you have proven experience turning local service businesses into lead-generating machines, I’d love to see how you would approach this and what timeline you’d set for the first wave of results.