Digital Marketing Specialist (Performance-Based)

We are an emerging EdTech startup delivering instructor-led online training in AWS Cloud Technology to Indian audiences. We're seeking an experienced Digital Marketing Consultant to build and execute our complete digital marketing strategy with a strong focus on ROI, conversion optimization, and cost-effective customer acquisition.
About Our Business

Recent graduates and college students
Working professionals (1-4 years experience)


Current Stage: Building customer base and scaling webinar-to-course conversion funnel

Project Objectives
Primary Goals

Customer Acquisition: Build a robust customer base of paying students
Webinar Strategy: Design and execute webinar campaigns that drive course purchases
ROI Maximization: Achieve maximum return on ad spend (ROAS) across all digital channels
Conversion Optimization: Boost conversion rates at every stage of the funnel
Budget Efficiency: Minimize marketing costs while maximizing paying customer acquisition

Key Performance Indicators (KPIs)

Cost per acquisition (CPA) of paying customers
Return on ad spend (ROAS)
Webinar registration and attendance rates
Webinar-to-purchase conversion rate
Overall course enrollment conversion rate
Cost per lead (CPL)
Customer lifetime value (CLV)

Need Digital marketing speicalist who has worked in edtech company proficieant in lead generation to conversion.