Digital Marketing EdTech
Budget: ₹37,500 – ₹75,000 INR
Digital Marketing Consultant for Technical Training (EdTech)
About Us
EdTech startup offering instructor-led training to Indian audiences (Tier 1 & 2 cities). Target: graduates and professionals with 1-4 years of experience.
The Challenge
Build our customer base from scratch through webinars and digital campaigns while maximizing ROI and minimizing acquisition costs.
What We Need You To Do
Strategy & Execution
Develop and execute complete digital marketing strategy for Indian EdTech market
Design and manage webinar-to-course conversion campaigns
Set up and optimize paid campaigns (Google, Meta, LinkedIn, others)
Implement marketing automation and lead nurturing workflows
Create A/B testing framework for continuous optimization
Analytics & Optimization
Set up comprehensive tracking and analytics dashboard
Provide data-driven insights and weekly/monthly reports
Manage budget allocation across channels for maximum ROAS
Recommend and execute cost-effective channel strategies
Key Deliverables
Month 1: Marketing strategy, competitor analysis, campaign setup, analytics implementation
Ongoing: Campaign management, performance reports, optimization, creative guidance
Success Metrics (KPIs)
Maximum ROAS (Return on Ad Spend)
Minimum CPA (Cost Per Acquisition)
Webinar registration → attendance → purchase conversion rates
Overall course enrollment conversion rates
What We're Looking For
Must Have:
✓ experience in performance marketing experience (EdTech/online courses preferred)
✓ Proven ROI success with Google Ads, Meta Ads, LinkedIn Ads
✓ Webinar marketing and conversion optimization expertise
✓ Google Analytics, automation tools proficiency
✓ Deep understanding of Indian digital landscape
✓ Data-driven, budget-conscious approach
TO APPLY share the followings :
1. Your Track Record
Specific results: ROAS, CPA, conversion rates achieved
Tools/platforms expertise
2. Your Strategy
Channel recommendations and why
Your approach to maximize ROI on tight budgets
Timeline for initial results
3. Investment Required
Your fee structure (separate from ad spend)
Recommended ad spend for our goals
Proposed payment model
About Us
EdTech startup offering instructor-led training to Indian audiences (Tier 1 & 2 cities). Target: graduates and professionals with 1-4 years of experience.
The Challenge
Build our customer base from scratch through webinars and digital campaigns while maximizing ROI and minimizing acquisition costs.
What We Need You To Do
Strategy & Execution
Develop and execute complete digital marketing strategy for Indian EdTech market
Design and manage webinar-to-course conversion campaigns
Set up and optimize paid campaigns (Google, Meta, LinkedIn, others)
Implement marketing automation and lead nurturing workflows
Create A/B testing framework for continuous optimization
Analytics & Optimization
Set up comprehensive tracking and analytics dashboard
Provide data-driven insights and weekly/monthly reports
Manage budget allocation across channels for maximum ROAS
Recommend and execute cost-effective channel strategies
Key Deliverables
Month 1: Marketing strategy, competitor analysis, campaign setup, analytics implementation
Ongoing: Campaign management, performance reports, optimization, creative guidance
Success Metrics (KPIs)
Maximum ROAS (Return on Ad Spend)
Minimum CPA (Cost Per Acquisition)
Webinar registration → attendance → purchase conversion rates
Overall course enrollment conversion rates
What We're Looking For
Must Have:
✓ experience in performance marketing experience (EdTech/online courses preferred)
✓ Proven ROI success with Google Ads, Meta Ads, LinkedIn Ads
✓ Webinar marketing and conversion optimization expertise
✓ Google Analytics, automation tools proficiency
✓ Deep understanding of Indian digital landscape
✓ Data-driven, budget-conscious approach
TO APPLY share the followings :
1. Your Track Record
Specific results: ROAS, CPA, conversion rates achieved
Tools/platforms expertise
2. Your Strategy
Channel recommendations and why
Your approach to maximize ROI on tight budgets
Timeline for initial results
3. Investment Required
Your fee structure (separate from ad spend)
Recommended ad spend for our goals
Proposed payment model