Comprehensive Lead-Gen Digital Campaign
Budget: $15 – $25 USD
Here’s a polished freelancer job post you can copy and paste:
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**Lead Generation Partner for Diagnostic Medical Equipment Sales & Support**
I am looking for a single partner to build and manage a full-funnel lead-generation engine for our diagnostic medical equipment business. The objective is straightforward: deliver a steady stream of qualified prospects across multiple channels, with performance tracked and reported using clear cost-per-lead metrics.
**Scope of Work**
* Conduct an initial channel audit and develop a campaign plan covering Facebook, Instagram, LinkedIn, Google Ads, and an email workflow
* Create ad copy, creative assets, and email templates tailored to each platform
* Set up technical tracking tools, including Meta Pixel, Google conversion tracking, LinkedIn Insight Tag, and segmented lists within the chosen email platform
* Manage campaign launch, A/B testing, and weekly optimization based on performance data
* Provide concise weekly reports detailing spend, impressions, clicks, and—most importantly—qualified leads generated
**Content Strategy**
You will blend promotional offers, educational content, and authentic customer testimonials to ensure every touchpoint moves prospects closer to conversion. I will provide background on our products, audience personas, and any existing creative to help guide the approach.
**Qualifications**
* Demonstrated experience in Facebook Ads Manager, Google Ads, and at least one email marketing platform (Mailchimp, HubSpot, SendGrid, or similar)
* Proven success in building multi-channel lead-gen campaigns with measurable results
* Strong understanding of healthcare/medical markets is a plus
**Success Metrics**
* Lower cost per lead over time
* Increased volume of qualified leads month over month
If you have a track record of driving results in lead generation and can serve as a long-term partner, please share your proposal along with relevant case studies or past performance examples.
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**Lead Generation Partner for Diagnostic Medical Equipment Sales & Support**
I am looking for a single partner to build and manage a full-funnel lead-generation engine for our diagnostic medical equipment business. The objective is straightforward: deliver a steady stream of qualified prospects across multiple channels, with performance tracked and reported using clear cost-per-lead metrics.
**Scope of Work**
* Conduct an initial channel audit and develop a campaign plan covering Facebook, Instagram, LinkedIn, Google Ads, and an email workflow
* Create ad copy, creative assets, and email templates tailored to each platform
* Set up technical tracking tools, including Meta Pixel, Google conversion tracking, LinkedIn Insight Tag, and segmented lists within the chosen email platform
* Manage campaign launch, A/B testing, and weekly optimization based on performance data
* Provide concise weekly reports detailing spend, impressions, clicks, and—most importantly—qualified leads generated
**Content Strategy**
You will blend promotional offers, educational content, and authentic customer testimonials to ensure every touchpoint moves prospects closer to conversion. I will provide background on our products, audience personas, and any existing creative to help guide the approach.
**Qualifications**
* Demonstrated experience in Facebook Ads Manager, Google Ads, and at least one email marketing platform (Mailchimp, HubSpot, SendGrid, or similar)
* Proven success in building multi-channel lead-gen campaigns with measurable results
* Strong understanding of healthcare/medical markets is a plus
**Success Metrics**
* Lower cost per lead over time
* Increased volume of qualified leads month over month
If you have a track record of driving results in lead generation and can serve as a long-term partner, please share your proposal along with relevant case studies or past performance examples.
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