Casino Lead-Gen TikTok Ads
Budget: $15 – $25 USD
I’m launching a focused lead-generation push for an online casino and need a TikTok ads specialist who can deliver qualified sign-ups at an efficient CPL.
Scope of work
• Plan and build a full-funnel TikTok Ads campaign aimed at adults aged 25-34.
• Craft short-form video creatives and copy that spotlight our Welcome Bonuses as the primary hook.
• Set up precise audience targeting, event tracking, and A/B tests to optimise creative, headline, and CTA variations.
• Monitor performance daily, adjusting bids, budgets, and audiences to keep cost per lead low while maintaining quality.
• Provide clear, digestible reports that show spend, impressions, clicks, leads, and CPL so I can see exactly where every dollar goes.
What I’ll supply
Brand guidelines, landing-page URLs, bonus details, and quick feedback on creative.
Deliverables
1. Campaign build (ad groups, targeting, creatives, tracking).
2. Minimum two creative variants and two copy variants per ad group for A/B testing.
3. Weekly performance report with optimisation notes.
4. End-of-month summary with recommendations for scaling.
Ideal experience
• Proven results running TikTok lead-gen campaigns in competitive niches—casino, betting, or similar.
• Strong grasp of pixel/event tracking, lookalike audiences, and rapid creative testing.
• Comfortable communicating via Slack or WhatsApp for swift approvals.
If you can hit the ground running and start delivering leads fast, let’s talk.
Scope of work
• Plan and build a full-funnel TikTok Ads campaign aimed at adults aged 25-34.
• Craft short-form video creatives and copy that spotlight our Welcome Bonuses as the primary hook.
• Set up precise audience targeting, event tracking, and A/B tests to optimise creative, headline, and CTA variations.
• Monitor performance daily, adjusting bids, budgets, and audiences to keep cost per lead low while maintaining quality.
• Provide clear, digestible reports that show spend, impressions, clicks, leads, and CPL so I can see exactly where every dollar goes.
What I’ll supply
Brand guidelines, landing-page URLs, bonus details, and quick feedback on creative.
Deliverables
1. Campaign build (ad groups, targeting, creatives, tracking).
2. Minimum two creative variants and two copy variants per ad group for A/B testing.
3. Weekly performance report with optimisation notes.
4. End-of-month summary with recommendations for scaling.
Ideal experience
• Proven results running TikTok lead-gen campaigns in competitive niches—casino, betting, or similar.
• Strong grasp of pixel/event tracking, lookalike audiences, and rapid creative testing.
• Comfortable communicating via Slack or WhatsApp for swift approvals.
If you can hit the ground running and start delivering leads fast, let’s talk.