CRM Outreach & Google Ads

I’m in the process of launching a new CRM agency and want to put lead generation on autopilot right from day one. I need two tightly-coordinated initiatives carried out:

First, I’d like you to use Apollo (or a similar prospecting tool if you have a proven alternative) to identify decision-makers who head up CRM and customer-lifecycle functions. Once the lists are built, you’ll create and send a short series of cold-email touchpoints that lean on detailed service descriptions of how we plan, implement and optimise CRM stacks. The sole goal is qualified leads booking discovery calls, so copy should be concise, value-driven and personalised where data allows. I’ll supply our core positioning and any brand guidelines you need; you bring the data extraction, email copywriting, sequencing and basic inbox warm-up know-how.

Second, I need a paid-search specialist to launch Google Ads campaigns that let us appear side-by-side with the big agencies on high-intent keywords. This covers keyword research, compelling ad copy, smart bidding setup, and clear conversion tracking. If you can help refine a landing page or two to lift Quality Score, even better.

Key deliverables:
• Clean Apollo (CSV) lead list with segmentation notes
• 3–5 step cold-email sequence loaded and scheduled
• Performance snapshot after the first 200 sends (open, reply, book rates)
• Google Ads account structure, live campaigns, and initial optimisation report
• Tracking sheet or dashboard tying ad spend to form fills / booked calls

Please include a brief outline of your Apollo workflow, average reply rates on recent campaigns, and any notable wins managing Google Ads in service-based B2B niches. Looking forward to seeing how you can accelerate our launch.