Auto Sales Lead Gen Overhaul

I’m looking to step well beyond the traditional playbook and pin-point the next big challenge hiding in the automobile sales funnel—specifically where fresh, qualified leads are supposed to appear but too often stall or fade away. Right now the dealership relies on three familiar engines: online marketing campaigns, classic cold-calling, and a steady stream of customer referrals. They work, yet none of them feels truly future-proof, and conversion costs keep creeping up.

What I need from you is a two-part engagement. First, dig deep into the lead-generation stage of the sales process, diagnose the core frictions, and back your findings with data-driven analysis. Second, translate that insight into a tangible, next-generation prototype—something I can demo internally to show how a smarter, more automated system would capture, score, and hand off leads to the sales team.

A concise breakdown of the deliverables will keep us aligned:
• Insight report outlining the business problem, market trends, and quantified pain points.
• Strategy blueprint describing the re-engineered lead flow, required tech stack (CRM, marketing automation, AI scoring, or other tools you recommend), and an ROI snapshot.
• Clickable or annotated prototype that visualises the new experience for both prospects and sales reps.

I’ll consider the job complete when the analysis is clear, the recommendations are actionable, and the prototype feels ready for stakeholder feedback without further polishing.