Complete Technical & On-Page SEO for Custom PHP Hospital Portal (Not WordPress)

We are looking for an experienced SEO specialist who has worked on custom-built web portals (PHP/Laravel/CodeIgniter or similar) and understands technical SEO implementation beyond WordPress.

Our website is a hospital management portal, NOT a WordPress website, so all SEO implementation must be done directly within the portal's codebase.

Website

https://ansgrnoida.com/

Scope of Work
1. Complete Technical SEO
Website SEO audit
Fix crawl and indexing issues
Robots.txt optimization
XML Sitemap creation & optimization
Canonical URLs
Meta robots implementation
URL optimization
Internal linking improvements
Breadcrumb implementation (if required)
Structured Data (Schema.org)
Open Graph & Twitter Cards
404 page optimization
Redirect management
Core Web Vitals recommendations
Page speed optimization guidance
Mobile SEO optimization
2. On-Page SEO
Meta Titles
Meta Descriptions
Header hierarchy (H1-H6)
Image ALT Tags
Keyword optimization
Content optimization
Doctor profile optimization
Department pages optimization
Blog SEO
FAQ Schema
Medical Organization Schema
Local Business Schema
3. Google Search Console & Analytics
Google Search Console setup/optimization
XML Sitemap submission
Index coverage fixes
Google Analytics verification (if required)
4. Deliverables
Complete SEO implementation
SEO audit report
List of changes made
Recommendations for future improvements
Important Notes
This is NOT a WordPress website.
It is a custom-developed hospital portal, so experience working with custom CMS/portals is mandatory.
You should be comfortable implementing SEO directly in the source code.
Admin/Developer login credentials will be shared only after the freelancer is finalized.
No WordPress plugins or WordPress-specific solutions will be accepted.
Requirements

Please apply only if you have:

Proven experience with custom PHP/Laravel/CodeIgniter or similar portals
Strong technical SEO knowledge
Experience optimizing healthcare or hospital websites (preferred)
Portfolio of similar projects
While Applying, Please Include
Examples of custom portal SEO projects you've completed.
Your approach to technical SEO implementation.
Estimated timeline.
Total project cost.