Conversion Rate Optimization/CRO Expert needed

Job ID: 33136328

Budget: $250 – $750 USD

Company: CBT Psychology for Personal Development
Work Duration: Project Based
Rate or Salary Range: Please submit a quotation

POSITION SUMMARY:

We are looking for an expert in conversion rate optimization with immense knowledge and experience in analyzing websites, providing feedback reports, and delivering powerful recommendations on how to increase our conversion.

ABOUT US:

We are one of the fastest growing Psychology Clinics in Ontario, Canada. Our vision is to contribute to the well-being of our society by helping as many people as possible to achieve a sense of self-fulfillment. By empowering people to go from where they are to where they want to get so they can achieve their highest potential, our mission is to increase the level of happiness in our province.

KEY JOBS & RESPONSIBILITIES:

Analyze our website and make recommendations to improve conversion rate
Identifying problems with the conversion rate of our current website through quantitative and qualitative research
Create landing pages that convert visitors into clients and that can be easily edited
Collaborate with our staff and management to ensure that the strategy aligns with our brand values and meets the organization’s standards.

SKILLS & QUALIFICATIONS:

Excellent oral and written communication skills in English.
A true expert in high-converting landing page design.
5+ years experience in building WordPress websites with the purpose of converting
5+ years experience in developing in PHP to customize backend functionality for WordPress sites.
5+ years experience in creating WordPress themes and custom plugins.
Experience in troubleshooting and supporting complex WordPress sites.
Knowledge of responsive design principles and techniques.
Excellent knowledge in SEO.
Knowledge of web design trends, including developing content for mobile sites, optimizing websites for search engines and social media, etc.
Understanding of user experience (UX), conversion optimization & A/B testing methodologies is a plus.
Ability to develop new pages, edit existing web pages & text content, upload media content and manage websites.
Expert at putting together landing pages in WordPress based on the design.
Experience with website analytics tools.
Ability to design responsive web pages that load properly across all devices.
Must be able to showcase website design capabilities through a website portfolio.
Proven track record of delivering exceptional results with correlating client feedback.
Send portfolios of websites developed with the goals of converting visitors to clients, get visitors to purchase, etc.
Evaluate our website, https://cbtpsychology.com/ and provide feedback on the things that you would like to change to meet our goals.
Provide a quote to implement all the recommendations to optimize the leads conversion (fees and timelines).
Provide conversion rates of clients they have worked with in the past if possible.
Excellent interpersonal skills.