Minimalist Cleaning Product Branding

I’m launching a small range of household cleaners—bathroom cleaner, toilet cleaner and a gentle hand-wash—and I want the brand to feel fresh, uncluttered and instantly recognisable on a shelf. The brief is simple: design a modern, minimalistic logo and a set of matching labels rendered in a clean monochrome palette.

The logo will anchor the entire line, so it needs to work equally well on a 5 L jerrycan and a 500 ml bottle. Once the logo is locked, I’ll need two label sizes laid out for each product variant:

• 5 L canister label
• 500 ml bottle label

Deliverables
• Vector logo (AI, SVG, PDF) with clear space and colour specs
• Print-ready label artwork for all SKUs (AI or IDML + hi-res PDF)
• Simple mock-ups showing the artwork on both container sizes

I prefer a crisp sans-serif typeface, but I’m open to your suggestions if you feel another face complements the minimal look better. Please keep embellishments to a minimum—flat colour blocks, fine line icons or smart negative space are perfect; gradients and heavy textures are not.

All files must be editable and ready for professional printing. If this matches your style, I’m eager to see your ideas and get this brand on the shelves.