Logo Refresh & Food Label Design

I have an existing logo that already works in terms of concept and recognisability, but its colours feel dated and the typography no longer aligns with the look I want for our upcoming food-and-beverage line. I’d like you to refine those two aspects—fresh colour palette, modern type treatment—while keeping the core shape intact so current customers still recognise the brand.

Once the logo update is approved, I need a cohesive set of product labels that will live on bottles, jars and snack pouches. Because I don’t have a fixed colour scheme or fonts in mind, I’m relying on your creative direction: suggest palettes that evoke freshness and appetite appeal, propose fonts that read clearly on shelf and in print, and carry that visual system into the label layouts.

Deliverables
• Updated logo in vector (AI, EPS) and web (PNG, SVG) formats
• Primary and secondary colour codes + font specs
• Print-ready label artwork for three SKUs (AI/PDF with bleeds and outlines)
• Mock-ups on realistic packaging to visualise shelf impact

I work primarily with Adobe Illustrator files, so please build everything in a fully editable format. Let me know your timeline for initial concepts and the number of revisions you’re comfortable including.