Classic Logo & Label Design

I’m refreshing my brand identity and need a designer who can craft a timeless symbol that instantly signals who we are, then carry that look onto a coordinated product label. My priority is strong brand recognition, so the mark must feel memorable at a glance while staying true to a classic, elegant aesthetic. I gravitate toward neutral tones—think refined blacks, soft greys, subtle creams—rather than bold colour pops.

Scope
• Design a primary logo that works in full colour, one-colour, and reversed versions.
• Develop a complementary product label layout that incorporates the logo, space for mandatory product text (ingredients, weight, barcode), and visual cues that echo the brand’s understated style.

Deliverables
• Editable vector files (AI, EPS) and print-ready PDFs for both logo and label.
• Web-optimised PNGs/SVGs.
• A concise style reference sheet outlining colour codes and recommended fonts.

Acceptance
Files must open flawlessly in Adobe Illustrator, colours must match the supplied codes, and text must remain editable. If everything aligns with the neutral, elegant brief and reproduces cleanly at both small and large scales, the project is complete.