Automated Email Engagement Campaigns

I need an email-marketing specialist who can take the reins of my existing list and turn automated follow-ups into meaningful conversations that keep subscribers clicking, replying, and returning. The priority is clear: every message should deepen customer engagement rather than simply push a product.

Here’s the situation. I already have a ESP account (Klaviyo—though I’m open to a quick migration to Mailchimp, HubSpot, or similar if that would serve us better). Segments exist, but they’re basic, and current automations are minimal. I want you to map out a lifecycle strategy, build the flows, write or refine the copy, design the templates, and schedule everything so that subscribers naturally progress from one relevant touchpoint to the next.

Key focus right now is on automated follow-ups: post-signup nudges, browse-and-newsletter interactions, and other triggered sequences that can run hands-free once set up correctly. You’ll need to create the logic, set up the triggers, craft mobile-friendly HTML templates, and turn on thorough A/B testing so we learn fast which subject lines, send times, and content blocks spark the most engagement.

Alongside the build, I’ll rely on you to:

• Audit existing lists and clean inactive contacts to protect deliverability
• Develop a reporting dashboard inside the ESP (or Google Data Studio) to track opens, clicks, and downstream metrics like time on site
• Suggest at least two quick-win experiments each month to lift engagement further

Everything must comply with CAN-SPAM and GDPR rules, so familiarity with consent management and preference centers is essential.

Timing: I’d like the first fully functioning flow live within two weeks of project kickoff, followed by iterative improvements based on the data we collect.

When you reply, please share a short example of an automated series you’ve built that markedly improved engagement and mention which ESP or marketing-automation tools you used.