Turkey Gambling SEO Overhaul

My online gambling platform targets bettors in Türkiye, and I need a comprehensive SEO upgrade so the site can dominate local search results. The brief covers every layer of optimisation—on-page, off-page, and technical.

Scope of work
• On-page SEO: refresh meta tags, headings, schema, and Turkish-language content so priority keywords read naturally and comply with industry guidelines.
• Technical SEO: conduct a full crawl to fix core web vitals, mobile responsiveness, URL structure, indexation issues, and any server-side bottlenecks.
• Off-page SEO: build a sustainable backlink profile from reputable, gambling-friendly domains relevant to the Turkish market, using white-hat outreach only.

Acceptance criteria
1. A pre- and post-audit report that clearly shows ranking improvements for the agreed keyword set.
2. PageSpeed Insights scores reaching “Good” on both mobile and desktop.
3. A link-building log (anchor text, URL, DA/DR metric) demonstrating quality and diversity, delivered monthly.
4. All optimisation work must stay within Google’s Webmaster Guidelines and Türkiye’s advertising regulations for games of chance.

Please outline your approach, preferred tools (Ahrefs, Screaming Frog, Semrush, etc.), and an estimated timeline for visible ranking lifts.