B2B Training Brand SEO Optimization
Budget: $250 – $750 USD
Job Title
SEO Expert Needed for B2B Training Brand (ServiceElevated.com) – Strategy, On-Page, and Technical SEO
Job Description
I am the owner of ServiceElevated.com, a customer service training brand focused on helping businesses improve retention, reviews, and revenue through an ownership-based service framework (OWN IT).
I am not looking for generic SEO or content production. I need an experienced SEO professional to build a strong foundation that drives qualified business leads and supports long-term growth.
This is an initial project with the potential for ongoing work based on performance.
Project Goals
Rank for customer service training and certification-related keywords
Attract business owners, managers, and decision-makers
Increase qualified leads and course purchases
Establish a scalable SEO structure for future growth
Scope of Work
1. Technical SEO Audit and Fixes
Full website audit
Site speed improvements
Mobile optimization
Indexing and crawlability issues
Sitemap and robots.txt configuration
Identify and resolve broken links and errors
2. On-Page SEO Optimization (Core Pages)
Optimize the following pages:
Homepage
OWN IT course page
Customer Service 101 page
Certification page
Deliverables include:
SEO-optimized title tags
Meta descriptions
Header structure (H1–H3)
Keyword placement
Internal linking strategy
Conversion-focused structure
3. Keyword Research (High-Intent Focus)
Provide:
25–40 keywords
Grouped by intent:
Customer service training
Certification programs
Business outcomes (retention, reviews, revenue)
Focus should be on high-intent, B2B-oriented search terms.
4. Content Strategy
Deliver:
10–15 blog or article topics
Each topic must include:
Target keyword
Search intent
Suggested outline
Content should align with:
Customer service ROI
Workforce training gaps (including Gen Z/entry-level employees)
Retention and reputation management
Real-world business impact
5. Schema Markup
Organization schema
Course schema for training offerings
6. Tracking and Analytics Setup
Set up and/or verify:
Google Search Console
Google Analytics
Ensure proper tracking configuration and functionality.
Deliverables
Full SEO audit report (PDF or document)
Keyword research document (organized and categorized)
Optimized page content or clear implementation instructions
Content strategy document
Technical fixes completed or clearly documented
Tracking tools properly configured
Exclusions
Generic blog writing packages
Keyword stuffing
Low-quality backlink strategies
AI-generated content without strategic direction
Ongoing monthly SEO retainers without defined deliverables
Ideal Candidate
Proven experience with service-based or B2B businesses
Strong understanding of conversion-focused SEO
Ability to clearly explain recommendations and strategy
Experience working with WordPress
Budget
$100–$300 for initial project
Open to ongoing work based on results
Proposal Requirements
To be considered, please include:
A brief audit of the homepage with 1–2 recommendations
An example of a similar project you have completed
Your approach to ranking a business like this
Confirmation that you have read and understand the full scope
SEO Expert Needed for B2B Training Brand (ServiceElevated.com) – Strategy, On-Page, and Technical SEO
Job Description
I am the owner of ServiceElevated.com, a customer service training brand focused on helping businesses improve retention, reviews, and revenue through an ownership-based service framework (OWN IT).
I am not looking for generic SEO or content production. I need an experienced SEO professional to build a strong foundation that drives qualified business leads and supports long-term growth.
This is an initial project with the potential for ongoing work based on performance.
Project Goals
Rank for customer service training and certification-related keywords
Attract business owners, managers, and decision-makers
Increase qualified leads and course purchases
Establish a scalable SEO structure for future growth
Scope of Work
1. Technical SEO Audit and Fixes
Full website audit
Site speed improvements
Mobile optimization
Indexing and crawlability issues
Sitemap and robots.txt configuration
Identify and resolve broken links and errors
2. On-Page SEO Optimization (Core Pages)
Optimize the following pages:
Homepage
OWN IT course page
Customer Service 101 page
Certification page
Deliverables include:
SEO-optimized title tags
Meta descriptions
Header structure (H1–H3)
Keyword placement
Internal linking strategy
Conversion-focused structure
3. Keyword Research (High-Intent Focus)
Provide:
25–40 keywords
Grouped by intent:
Customer service training
Certification programs
Business outcomes (retention, reviews, revenue)
Focus should be on high-intent, B2B-oriented search terms.
4. Content Strategy
Deliver:
10–15 blog or article topics
Each topic must include:
Target keyword
Search intent
Suggested outline
Content should align with:
Customer service ROI
Workforce training gaps (including Gen Z/entry-level employees)
Retention and reputation management
Real-world business impact
5. Schema Markup
Organization schema
Course schema for training offerings
6. Tracking and Analytics Setup
Set up and/or verify:
Google Search Console
Google Analytics
Ensure proper tracking configuration and functionality.
Deliverables
Full SEO audit report (PDF or document)
Keyword research document (organized and categorized)
Optimized page content or clear implementation instructions
Content strategy document
Technical fixes completed or clearly documented
Tracking tools properly configured
Exclusions
Generic blog writing packages
Keyword stuffing
Low-quality backlink strategies
AI-generated content without strategic direction
Ongoing monthly SEO retainers without defined deliverables
Ideal Candidate
Proven experience with service-based or B2B businesses
Strong understanding of conversion-focused SEO
Ability to clearly explain recommendations and strategy
Experience working with WordPress
Budget
$100–$300 for initial project
Open to ongoing work based on results
Proposal Requirements
To be considered, please include:
A brief audit of the homepage with 1–2 recommendations
An example of a similar project you have completed
Your approach to ranking a business like this
Confirmation that you have read and understand the full scope