Social Media Engagement Analysis
Budget: $250 – $750 USD
My priority right now is to understand, in clear numbers, how well my social-media content is actually engaging the audience. I already track likes and comments in native dashboards, but I want a deeper, data-driven reading of true engagement rate—post level and overall channel—so I can optimise future campaigns with confidence.
Here’s what I need you to do:
• Pull historical data from all active social platforms (I’ll grant access once we start).
• Calculate standard engagement-rate formulas and highlight outliers, trends and seasonality.
• Present key findings in a concise slide deck and a shareable spreadsheet/dashboard.
• Recommend at least three practical next steps to improve engagement based on the numbers.
If you prefer working in tools like Google Data Studio, Tableau or Power BI, let me know; I’m flexible as long as the data and insights are crystal clear.
The whole project can live in the cloud—please factor in version control so I can revisit the analysis later. Once delivered, I’ll review the insights with my team; timely revisions (if needed) will wrap things up.
Here’s what I need you to do:
• Pull historical data from all active social platforms (I’ll grant access once we start).
• Calculate standard engagement-rate formulas and highlight outliers, trends and seasonality.
• Present key findings in a concise slide deck and a shareable spreadsheet/dashboard.
• Recommend at least three practical next steps to improve engagement based on the numbers.
If you prefer working in tools like Google Data Studio, Tableau or Power BI, let me know; I’m flexible as long as the data and insights are crystal clear.
The whole project can live in the cloud—please factor in version control so I can revisit the analysis later. Once delivered, I’ll review the insights with my team; timely revisions (if needed) will wrap things up.