Shopify On-Page SEO Upgrade

My Shopify store is up and running, but organic traffic still feels like a trickle. I’d like an expert to dive into the on-page SEO side of things, with a strong emphasis on keyword work.

Here’s what I need from you:

• Thorough keyword research tailored to my niche, competitors, and current content.
• Clear advice on how to weave those primary and long-tail terms naturally into existing pages—product titles, descriptions, blogs, and collections.
• Practical recommendations I can implement myself for ongoing optimisation, presented in a concise action plan (Google Sheet or similar).

No backlink building or technical audits for now; I’m specifically after on-page improvements and strategic consulting that will move the needle on search visibility and conversion. Experience with Shopify’s built-in SEO tools and apps (like Yoast, Plug in SEO, or similar) is essential, and I’d also appreciate tips on quick-fire design tweaks that could boost click-through and dwell time.

Please share a brief outline of your approach, estimated turnaround, and one or two Shopify sites where your on-page keyword strategy led to noticeable ranking gains.