SEO for Tour Company

I need an SEO expert to improve my tour company's search engine ranking on Google. My main goal is to enhance our visibility and make it easier for potential customers to find us.

Key Requirements:
- Keyword Optimization: I have a few target keywords, but I'm open to suggestions and would need help in researching and refining this list.
- On-Page SEO: Optimize website content, meta tags, and images to align with our SEO goals.
- Technical SEO: Improve site speed, mobile responsiveness, and fix any crawl errors.
- Backlink Strategy: Develop a strategy to earn high-quality backlinks from reputable sites within the travel and tourism industry.
- Monthly Reports: Provide detailed monthly reports on progress, including ranking improvements and traffic analytics.

Ideal Skills and Experience:
- Proven track record in improving search engine rankings for competitive industries.
- Expertise in Google Analytics, Search Console, and other SEO tools.
- Strong understanding of keyword research and backlink strategies.
- Excellent communication skills for regular updates and reports.

Please share case studies or examples of past successes.