SEO for Study-Abroad Leads

I run a study-abroad counselling website focused on Indian students and I need the organic channel to become our main source of qualified enquiries. Your brief involves three core activities: in-depth keyword research around high-intent queries (e.g., “study in Canada January intake”), strategic on-page content optimisation, and a steady calendar of authoritative backlink building. Everything happens on the main website—no social media SEO at this stage.

The north-star metric is the volume of verified study-abroad leads that arrive through organic search, so each recommendation must map to that goal rather than generic traffic alone.

Deliverables
• Full technical + content audit with a prioritised fix list
• Keyword universe and clustering sheet, search volume included
• Optimised copy or on-page briefs for existing and new pages
• Monthly backlink plan detailing target pages, anchor text and sources
• Performance dashboard set up in Google Analytics 4 and Search Console, with fortnightly lead-tracking reports

Acceptance criteria: within the first three months we should see clear upward movement for agreed primary keywords and at least a modest but measurable rise in form-fill or call-back leads traced to organic sessions.

White-hat practices only; tools such as Ahrefs, SEMrush or similar are fine as long as link quality remains the priority.