SEO Specialist Needed for VantageKart.com – Grow Organic Traffic & E-commerce Sales

**About VantageKart**

https://vantageKart.com is an online store specialising in blank canvas products for professional artists, art students, schools, and event organisers running paint-and-sip, DIY art, and embroidery workshops. Our goal is to become the leading organic search destination for customers looking for canvases, workshop kits, and embroidery bases.

## Project Overview

We are looking for an experienced SEO specialist who can develop and execute a data-driven, AI-assisted SEO strategy to increase qualified organic traffic, improve product page conversions, and strengthen our brand presence across Google Search.

This project requires expertise in technical SEO, e-commerce SEO, content strategy, keyword research, and ethical link building.

## Scope of Work

The successful freelancer will:

* Conduct comprehensive keyword research covering informational, commercial, and transactional search intent.
* Build a complete keyword strategy organised by search volume, keyword difficulty, and buyer journey.
* Optimise product pages, category pages, collections, and website metadata.
* Create a 90-day SEO roadmap covering on-page optimisation and AI-assisted content production using tools such as SurferSEO, Jasper, ChatGPT, or equivalent.
* Improve technical SEO, including crawlability, indexing, Core Web Vitals, internal linking, structured data, XML sitemaps, and overall site health.
* Develop topic clusters and blog content that targets artists, art students, educators, DIY hobbyists, and workshop organisers.
* Create a white-hat link-building strategy focused on art blogs, education websites, workshop directories, creative communities, and relevant industry publications.
* Monitor and improve keyword rankings, organic traffic, click-through rates, and conversion performance.
* Deliver actionable monthly reports with performance insights and recommendations.

## Deliverables

* Complete keyword research and content mapping.
* 90-day SEO implementation roadmap.
* On-page optimisation recommendations and execution.
* Technical SEO audit with prioritised fixes.
* Content strategy and SEO content briefs.
* Ethical backlink acquisition plan.
* Monthly SEO performance reports with ranking, traffic, and conversion analysis.

## Preferred Qualifications

* Proven experience with e-commerce SEO.
* Strong understanding of Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, and related SEO tools.
* Experience using AI-powered SEO and content optimisation platforms.
* Demonstrated success in improving rankings and organic revenue for niche online stores.
* Excellent communication skills and a data-driven approach to SEO.

If you have a proven track record of transforming niche e-commerce websites into trusted, high-ranking brands through sustainable SEO practices, we'd love to hear from you. Please include examples of relevant projects, measurable SEO results, and your proposed strategy for helping VantageKart achieve long-term organic growth.