SEO Overhaul for Tour Website

I need a seasoned SEO specialist to take my tour-focused website from “present” to “prominent” in Google’s results. The single, overriding goal is better search-engine rankings, so every activity must support that objective.

Scope
My site needs a ground-up refresh that touches all three pillars of SEO—on-page, off-page and technical. Expect to audit, recommend, and implement rather than just supply a report.

Deliverables
• Comprehensive site audit summarising on-page, off-page and technical issues
• Keyword research and mapping to existing / new pages
• On-page optimisations: titles, meta descriptions, headers, internal links, image alt text, URL tweaks, schema markup for tours and reviews
• Technical fixes: crawl errors, XML sitemaps, robots.txt, Core Web Vitals, mobile responsiveness, site-speed improvements, HTTPS, structured data validation
• Off-page plan and initial execution: authoritative backlink outreach, citation clean-up, content promotion
• Tracking setup: Google Analytics 4, Search Console, and a clear baseline report followed by progress reports

Acceptance criteria
1. Critical technical issues resolved and validated in Search Console
2. Core tour-related keywords moving into (or closer to) page one within agreed timeframe
3. GA4 dashboard showing uplift in organic impressions, clicks and average position

Please outline your approach, relevant tools (e.g., Screaming Frog, Ahrefs, SEMrush, PageSpeed Insights) and a realistic timeline to hit the ranking goals.