SEO Overhaul to Drive Leads

Job ID: 40247551

Budget: $30 – $250 USD

I want to turn my website into a dependable source of qualified enquiries. Because this is my first formal SEO effort, I need a partner who can guide the whole process—everything from the initial audit to monthly reporting—while keeping lead generation as the north-star metric.

Here’s the full scope of work and what I expect to see delivered:

• Comprehensive site audit that flags structural, technical, and content gaps.
• Data-driven keyword research with a clear focus on high-intent terms that potential clients in Australia (and, eventually, abroad) actually use.
• On-page optimisation: refined meta titles, descriptions, headings, content hierarchy, and internal linking—implemented or handed over in a format my developer can apply quickly.
• Technical fixes for speed, mobile responsiveness, crawlability, and indexation.
• Local SEO: strengthen my existing Google Business Profile, build relevant citations, and fine-tune location signals.
• Content strategy roadmap aimed at compounding organic growth over the next 6–12 months.
• Backlink acquisition plan that relies strictly on white-hat outreach to reputable, industry-aligned domains.
• Transparent monthly report summarising rankings, traffic quality, lead volume, and any technical or content wins—preferably presented in a shareable dashboard.

Success to me means first-page visibility for my core service keywords and a measurable, month-over-month rise in genuine enquiries. If your process, tools, and communication style can deliver on that, we’re aligned.