SEO Lead Generation for Online Courses

I have just launched an educational platform that offers online courses and mock exams, and my priority is to turn organic search visibility into real student enquiries. The site is brand-new, so I need a full SEO foundation—from research through implementation—with a clear focus on attracting leads for the online courses.

Here is what I need you to cover:
• Comprehensive keyword research that blends both short-tail and long-tail terms directly tied to my course topics and mock exam niches.
• On-page optimisation of key pages (titles, meta descriptions, headers, internal links, structured data where appropriate) so they rank quickly and convert visitors into sign-ups.
• A content roadmap outlining blog posts, resource pages and pillar content that can be built out over the next quarter to support ranking goals.
• Technical checks for crawlability and site speed to ensure Google can index every new lesson and test.
• A sustainable off-page strategy (quality backlinks, relevant educational directories, guest posts) designed to lift authority without jeopardising brand trust.
• Clear tracking and fortnightly reporting so I can see lead numbers, keyword movement and any bottlenecks.

Please keep recommendations actionable and prioritised; I plan to implement many of the on-page tasks myself once you supply the roadmap, so everything must be clear enough for a non-developer to follow. My success metric is straightforward: a measurable rise in qualified course leads within the next three months.