SEO Lead Generation Boost

My service-based website needs a focused search-engine makeover that moves key pages onto page one and turns that visibility into real, qualified leads. At the moment all traffic funnels through service pages, so every on-page tweak and backlink you build must speak directly to prospects ready to enquire or book.

About the Business:
We are a growing business looking to improve our online visibility and appear higher in search results across platforms such as Google, Instagram, and online marketplaces. We are seeking a freelancer who can help us attract more customers through organic search and smart digital strategy.

Responsibilities:

Conduct keyword research relevant to our products/services

Optimize our website and online profiles for search visibility

Improve rankings on Google and other search platforms

Create and execute a basic SEO and content growth strategy

Track and report performance (traffic, impressions, keyword growth)

Provide clear recommendations for improvement

Requirements:

Proven experience in SEO or digital growth

Understanding of search algorithms and keyword optimization

Experience with Google Search Console, analytics tools, or similar

Ability to explain strategies in simple terms

Results-focused and ethical approach (no black-hat SEO)

Nice to Have:

Experience with small businesses or startups

Knowledge of social media search optimization

Experience with e-commerce or local businesses