SEO Keyword Research & Optimization

I’ve identified good opportunities in search but need a sharper, data-driven keyword strategy to unlock them. I will share the keyword set my team already targets; your job is to validate those terms, uncover new high-value phrases, and spell out exactly how we can weave every keyword into our pages for stronger rankings and real-world conversions.

Scope of work
• Analyse my existing keyword list alongside current performance data.
• Research additional keywords—detailing volume, intent and difficulty—and merge them into a single, prioritised master sheet.
• Map each keyword to an existing URL or flag it as a content gap needing a new page.
• Supply clear on-page optimisation guidance for every mapped term: page titles, meta descriptions, H1/H2 structure, internal-link anchors and content angles.
• Note any quick technical blockers you spot that could hamper the optimisation work (a brief bullet per issue is fine).

Acceptance criteria
1. Final keyword sheet includes search volume, competitive metric and intent for every term.
2. All keywords are mapped to pages or labelled as new-content opportunities.
3. On-page recommendations are actionable, specific and written so my team can implement them without follow-up questions.

Please outline your timeline for a draft list, one feedback round and final delivery when you come on board.