SEO Keyword Ranking Boost

I run The Lab Hoops LLC (www.thelabhoops.com) and already see several basketball-training search terms hovering on Google’s second page. My next step is clear: I want those keywords pushed onto page one and a wider mix of high-volume phrases added so the site brings in more qualified prospects. The end-game is lead generation; every organic visitor should have a clear path to book a session, join a clinic, or request a call.

To get there I need an SEO specialist who can:

• Audit the site, benchmark current positions and technical health.
• Expand and prioritise a high-volume keyword list that matches buyer intent.
• Optimise or rewrite existing pages—copy, meta data, internal links—so each target phrase can realistically reach page one.
• Build an ethical backlink strategy that earns authority from relevant sports, training, and local news domains.
• Track progress in Google Search Console and Analytics, then report wins, next steps, and lead-flow metrics.

All work must stay white-hat, align with Google’s guidelines, and be transparent enough for me to see exactly what changed and why. If you have experience ranking sports or fitness brands, even better—just point me to a live example when you reply.