B2B SEO Keyword & Competitor Audit

I need a focused SEO study that gives me absolute clarity on which search terms can drive the right decision-makers to my B2B portal for professional services. The priority is simple: identify the most valuable keywords—both short-tail and long-tail—so I can align content, landing pages, and campaigns around phrases that convert.

Here is what I expect from you:
• A data-driven keyword list, grouped by search intent and monthly volume, filtered to exclude vanity or irrelevant terms.
• A competitor snapshot that shows who currently ranks for those opportunities, how they earn their positions, and the gaps I can exploit.
• Clear recommendations on how to weave those findings into on-page optimisation and future content planning.

You are free to use Ahrefs, SEMrush, Moz, Google Keyword Planner, or any similar professional tool; just be sure the final spreadsheet and report are shareable and easy for my internal team to interpret.

Success for this project means I walk away with:
1. A master keyword sheet (CSV or Google Sheet) with difficulty scores, volume, intent, and priority tags.
2. A concise competitor analysis (PDF or slide deck) highlighting strengths, weaknesses, and quick-win opportunities.
3. Actionable next steps I can execute without guesswork.

If you have a proven track record of uncovering high-value B2B keywords and translating research into practical strategy, I’d love to see your approach and sample deliverables.