SEO-Focused Website Optimization

I'm looking for an expert to optimize my website with the primary goal of increasing its search engine ranking.

The key areas I need help with are:
- Keyword optimization
- Content quality and relevance

Additionally, I need new keyword research as I do not have any existing research.

Ideal Skills & Experience:
- Proven track record in SEO
- Expertise in keyword research and optimization
- Strong content creation and enhancement skills
- Familiarity with SEO tools and analytics
- Excellent understanding of search engine algorithms

Please provide samples of previous work and a strategy outline.